Founded in 2012 by Guilherme Jordão and Laura Coló, Picture House Produções operates in two segments: executive production and stock photo. Enter “NATIONAL & INTERNATIONAL EXECUTIVE PRODUCTION” page to learn more.
He began his career in photography as a producer and, later, representing the best photographers of his generation. He specialized in international executive production, carrying out projects with international celebrities, such as Beyoncé, Christina Aguilera and Gisele Bundchen.
He worked with renowned foreign photographers like Steven Klein and Philip-Lorca di Corcia. With him, he produced one of the last Lucky Strike worldwide campaigns in New York in mid 2002. In late 2015, he idealized the IGC® production company, seeking to combine his expertise in making film and photo projects feasible for several clients and agencies in the market.
Graduated in business administration at FGV, with an MBA in Finance, she was once CFO of one of the largest advertising groups in Latin America. Soon he found passion in production.
After 8 years at Grupo ABC, she founded Picture House production company, specialized in photography production and stock photo, with executive producer Guilherme Jordão.
It did not take long to serve large clients and agencies such as Itaú Bank, Coca-Cola, Nissan, Pantene, DM9DDB agency, Africa agency, BETC, Y&R, Wunderman and even produce campaigns abroad with celebrities such as Paul Walker and Ashton Kutcher, among others.
This trajectory took her naturally to the area of films, creating the creative production house In Good Company®. After assembling a cutting-edge team for advertising films, she recently took over the production company’s audiovisual department.
With years of experience in photography as customer service and production coordinator, carrying out campaigns for clients like Coca Cola, Nestlé and agencies like W / McCann, Publicis among others.
In 2013 she started focusing her activities as casting producer, executing numerous photo and film jobs for clients such as Renault, Boticário, Sebrae, McDonald’s, Malwee, Trident, Pão de Açúcar, just to name a few, both for adults and children, which was a great highlight in her trajectory.
After consolidating herself in this segment, she returned to the area of coordination in photography in 2020 and joined the IGC team as a production coordinator, having already run GM campaigns and video clips for Universal Music.
Plastic artist since the 90s, he started his career in cinema at the TVC production company as an intern, going through several areas, including general production, location and as assistant director.
As an executive producer at MTV Brasil, he was responsible for producing the first video clips of the channel and filming shows for renowned artists such as Paralamas do Sucesso, Titãs, Capital Inicial, Marina Lima, Lobão, Fernanda Abreu, Tim Maia, among others.
It was at Super Studio production company that he approached the photography area and several photographers such as JR Duran, Paulo Vainer, Luis Crispino, Rodrigo Ribeiro among other important names in Brazilian market, and the IGC® partner Guilherme Jordão, forming a professional partnership that lasts until today.